Case study
A rewards website that needed a world, not a template
A crypto rewarding client needed a site that could hold several reward programmes, each with its own character and coin. We used an AI-augmented design process to build that visual system, then shipped a static website around it.
ClientA cryptocurrency rewards programme that needed the look of each theme to land as strongly as the token story.
AI-Augmented DesignCryptocurrency
Tech stack
- AI-augmented Design
- Static Website
Crypto Rewards UI Design views
The problem
The programmes had themes. A generic landing page would flatten them.
Each reward programme had a personality — a mascot, a coin, a tone. Putting that on a stock crypto template would have made every programme look the same.
A static website is not something we sell as a service. We took this on because the work was the design: original characters and coins, then a site that could hold them without looking like a brochure.
What we built
Characters, coins, then the site around them
We used AI in the design process to explore looks quickly, then locked the ones that belonged to each programme. The website is static. The design system is what had to be right.
01
A character for each reward programme
- Mascots drawn from the theme of that programme, not one mascot reused with a colour change
- Enough consistency that they still read as the same family on the page
02
Coins that match the characters
- A coin face for each programme, with the character on the metal
- The coins sit with the mascots so the rewards list is a set, not a pile of unrelated icons
03
AI-augmented design, then a human lock
- AI to explore poses, materials and coin treatments at speed
- We chose, cleaned and aligned the set so the site does not look like a prompt dump
04
A static site that can carry the world
- Pages for the ecosystem, the token, and the rewards list
- The site is the frame. The characters and coins do the talking
What changed
The programme has a look it can keep using.
A visual system, not a one-off illustration
- Each reward programme has a character and a coin that belong together
- New programmes can follow the same pattern without starting the look from scratch
A site that matches the story
- Holders land on a rewards world, not a generic token page with stock icons
- The static site is light to host. The design work is what made it worth building
Why we took the brief
- We do not run a brochure-site offering
- This was product design for a crypto programme — AI in the process, judgment on what shipped
What this unlocks
Saita Rewards got a website with a cast: characters and coins that belong to each programme, and a static site built to hold them. That is the difference between a rewards brand and a page with a logo on it.
Need a site that has to carry a world, not just a URL?
If the work is the look — characters, themes, a visual system — tell us what has to sit on the page. We'll tell you whether it is a design problem worth taking on.