Product context
Goals, users and key journeys.
What happens during your UX audit
What happens during your UX audit
- 01
Understand your product
We start by understanding what you are building, who it is for, what users need to accomplish and which journeys matter most.
You provide
- Product or website access
- Business goals
- Target audience
- Key user journeys
- Known concerns
- 02
Explore the experience
We use your product from a user's perspective, following important tasks and flows.
We look for
- Friction
- Confusion
- Unnecessary steps
- Dead ends
- Inconsistent experiences
- 03
Evaluate the UX
We evaluate the experience using established UX principles and criteria relevant to your product.
We review
- Usability
- Navigation
- Interaction
- Content
- Accessibility
- AI experiences, where applicable
- 04
Document the findings
We capture important issues with evidence and context, so your team can understand what is happening and why.
Each finding includes
- Problem
- Evidence
- Impact
- Recommendation
- Priority
- 05
Prioritize what matters
We assess the findings based on their potential impact and identify what deserves attention first.
- 06
Recommend improvements
We turn the findings into practical recommendations your product, design and development teams can act on.
- 07
Review the results
We walk you through the findings, priorities and recommendations, giving your team a clear understanding of what to do next.
Why UX matters
One UX perspective. Four teams. One successful product.
A successful product needs more than good design. UX connects business goals, product architecture, technology and customer expectations to create an experience that works for everyone.
Business
Goals & Strategy
Marketing
Customer Journey
UX Design
Connects all four areas
Architecture
Product Structure
Development
Build & Technology
Successful Product
Clear · Usable · Valuable
Deliverable
Every finding tells you what, why and what next.
Finding
What is the problem?
Evidence
Where does it happen?
Impact
Why does it matter?
Priority
What should be addressed first?
Recommendation
What should change?
Roadmap
What should happen next?
Questions
Straight answers.
Is this a tool-only audit?
- No. We review the product as people use it — flows, usability, information architecture and consistency — and give you a prioritized plan. It is a human review, not a dashboard export.
What do you need from us to start?
- Access to the product, the goals, the users and the journeys that matter. From there we work through context, review and a plan for what to fix first.
Next step
See the experience through your users' eyes.
Tell us what you want us to review. We'll help you turn the findings into a practical next step.